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Which usually are the major qualifications of the potential franchisees that are sought by the Franchisor?
The following qualifications are essential for a favourable franchisee evaluation.
  • Desire for success
  • Continuous efforts to achieve complete customer satisfaction
  • Ability to recruit skilful personnel
  • Wise resource management
  • Personal involvement and devotion to business development
  • Knowledge and awareness regarding the structure of the franchise system
  • Specific financial criteria
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